Training by Ian Rowland

ACR (Applied Cold Reading) classes

Ian Rowland offers training in what he calls Applied Cold Reading or ACR for short. The ACR Masterclass is all about how to use cold reading techniques in contexts that have nothing whatever to do with psychics and fortune-telling. People who have already been on the course include sales people, doctors, managers, entrepreneurs, teachers, therapists, entertainers, political speech-writers, artists, designers, traders, a professional poker player and even a martial arts trainer!

The ACR Masterclass usually lasts two days and is all about how to use cold reading in a positive and ethically responsible manner. Students are shown how to devise a ‘cold reading model’ to suit their own goals, within their own specific trade, business or domain.

The ACR Masterclass does not simply reproduce the content of the book. It takes the book as a starting point, and shows how to use many of the same techniques in other fields, such as selling, management, teaching and therapy.

The ACR Masterclass is usually presented to small groups of students (12 or 14 at a time). The groups are small to allow each and every student plenty of time for individual practice under Ian Rowland’s supervision. The price per place is £560 for two full days of tuition and training.

For more information or to see when the next courses will be run, please contact us.

Ian Rowland is happy to devise ACR classes for external groups.

Private one-on-one tuition

Ian Rowland can provide personal, one-on-one tuition in all aspects of cold reading practice and theory. Clients usually request emphasis on the material taught in the ACR Masterclass, but the nature of the training can be amended to suit each client’s specific needs and aims. There are obviously tremendous benefits in receiving direct, personal and private tuition from the world’s recognised authority on the subject. Prices start from £1600 per day, and a minimum investment of two days is advisable (these do not have to be consecutive, but they should not fall more than one week apart).

Ian Rowland himself can only teach and train in English, but support from an experienced professional translator, with specialised cold reading experience and vocabulary, is available in French, German and Italian (at extra cost).

For all enquiries, in the first instance please use our contact page to send us an email.