Over 40,000 copies sold!

Front cover of fifth edition

Here it is: the book that has become an international publishing phenomenon! Now you can get it shipped to your door immediately by first-class mail, anywhere in the world!

Since this remarkable book was first published in 1999, over 40,000 readers have bought it in more than 60 countries around the world. Critics praised it to the skies. The FBI liked it so much they asked me to go to America and train some of their agents. It's also the reason why I was asked to work with the British Olympics Team. Now you can learn all about the most persuasive communication psychology technique in the world – and how to use it in your personal, social and professional life!

"The definitive work, and long overdue. Has many applications to mind magic, close-up, and any inter-active performance"

Derren Brown

"Ian put a lot of work and inspiration into the book. I think that it will become the standard reference volume"

James Randi

So what’s all the fuss about?

You probably know someone who has been for a ‘psychic reading’ of some kind: tarot, palm, astrology and so on. Most people say it was as if the ‘psychic’ knew everything about them, and could even make predictions about the future!

If you want to believe such people really have 'psychic powers', that's up to you. In reality, the ‘psychic’ is using ‘cold reading’. In simple terms, it’s how to talk to a complete stranger as if you know everything about them! See the Frequently Asked Questions page for more details. A skilled cold reader can make detailed statements about the client’s life, personality, relationships, work, problems, hopes, dreams and more! It's easy when you know how. (If you have a serious interest, see here for personal Cold Reading tuition from Ian Rowland himself.

"A marvellous treatise on cold reading. I can't imagine any book on the subject being more definitive!"

Martin Gardner

But what’s that got to do with me?

This is where it gets interesting! Some cold reading techniques can be used in other contexts that have nothing to do with th psychic industry. Cold reading is essentially about the psychology of communication, and who can’t benefit from some great new communication skills? Especially skills that border on genuine mind-reading!

For example, the book’s author, Ian Rowland, has shown top sales people how to use cold reading techniques to win new customers and boost sales. He has shown executives and managers how to use these skills everywhere from the shop floor to the boardroom. And why not? Success in business comes down to good communication, and cold reading is an excellent way to network, make new contacts, get good deals, open doors and promote your business.

But the story doesn’t end there…

It’s not just business professionals who love this book! The story goes on…

Teachers and therapists say that cold reading improves their ability to communicate with their students, clients and patients. Trainers and those with an interest in personal development have also been delighted to see how cold reading techniques can help them to achieve peak performance and efficiency. Many more readers use cold reading in their social lives, as a terrific way to engage with people, build rapport and establish strong personal connections almost instantly. And yes, it really works!

"Just wanted to let you know that I reference you in a psychology class I teach that focuses on critical thinking skills, heavily emphasizing the psychology of self-deception. I've shown the students your book and they're amazed that this form of communicating is so sophisticated as to merit an entire book! It's an excellent book, and I've found nothing that comes anywhere near matching it"

Dave McElfresh, Certified Professional Counselor, Certified Substance Abuse Counselor, University Instructor

An incredible success story!

Do you like success stories? Here’s one you can be part of! Many people have said that the story of the book itself is almost as amazing as the contents! After all, this is a book that not a single publisher was interested in, and yet it has now sold over 40,000 copies in more than 56 countries around the world – and it’s still going strong! And remember, these sales have all come about through word-of-mouth and personal recommendation. Author Ian Rowland has never spent a single penny on trade or press advertising!

The book has been featured on TV shows and in several books and magazine articles. Author Ian Rowland has been invited to address international conferences, and was even invited to lecture to the Ministry Of Defence (part of the UK Government) on some of the communication techniques he explains in the book.

For the past two years Ian has also taught cold reading techniques via his Cold Reading Masterclass and personal one-on-one tuition.

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